Creating a Brand Identity A Guide for Designers

This bestselling book is ideal for students, professionals and agencies working in the fields of: • Graphic Design • Branding • Brand Management • Advertising • Marketing • Communications Authored by design and branding expert, ...

Creating a Brand Identity  A Guide for Designers

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The Designer's Guide to Building Your Brand
Language: en
Pages: 160
Authors: Steven Heller, Lita Talarico
Categories: Design
Type: BOOK - Published: 2019-05-30 - Publisher: Bloomsbury Visual Arts

It is not enough to have a great portfolio or creative ideas if you can't present yourself well when applying for a job, pitching for work from a client or trying to be accepted into a design program. With practical advice from designers at various stages in their careers, the
The Designer's Guide to Business and Careers
Language: en
Pages: 320
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Find Your Niche and Be Successful Inside are the tools you need to get your design career off to a strong start–and maintain it for the long haul. Peg Faimon provides a comprehensive guide to basic business issues in today's competitive marketplace. Whether you just graduated from college, are building
The Designer's Guide To Marketing And Pricing
Language: en
Pages: 288
Authors: Ilise Benun, Peleg Top
Categories: Design
Type: BOOK - Published: 2008-03-10 - Publisher: Simon and Schuster

Do what you love and make money! The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a
Designing Brand Identity
Language: en
Pages: 336
Authors: Alina Wheeler
Categories: Design
Type: BOOK - Published: 2017-08-29 - Publisher: John Wiley & Sons

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding
Creating a Brand Identity: A Guide for Designers
Language: en
Pages: 160
Authors: Catharine Slade-Brooking
Categories: Design
Type: BOOK - Published: 2016-01-26 - Publisher: Laurence King Publishing

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by