Omni Channel Retail and the Supply Chain

This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the ...

Omni Channel Retail and the Supply Chain

More Books:

Omni-Channel Retail and the Supply Chain
Language: en
Pages: 266
Authors: Paul Myerson
Categories: Business & Economics
Type: BOOK - Published: 2020-11-25 - Publisher: CRC Press

Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers
Omni-Channel Retailing and Its Requirements in the Supply Chain
Language: en
Pages: 87
Authors: Carina Sauter
Categories: Business & Economics
Type: BOOK - Published: 2015-12-30 - Publisher: GRIN Verlag

Bachelor Thesis from the year 2014 in the subject Business economics - Supply, Production, Logistics, grade: 1,1, IE Business School, Madrid, course: Production & Supply Chain Management, language: English, abstract: This thesis is a description of the state of the art of the Omnichannel retail strategy with a focus on
Operations in an Omnichannel World
Language: en
Pages: 353
Authors: Santiago Gallino, Antonio Moreno
Categories: Business & Economics
Type: BOOK - Published: 2019-10-15 - Publisher: Springer Nature

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and
Omni-Channel Retail and the Supply Chain
Language: en
Pages: 266
Authors: Paul Myerson
Categories: Business & Economics
Type: BOOK - Published: 2020-11-25 - Publisher: CRC Press

The days of going to the local department store to buy a television, view the options available and make a purchase, now seem "quaint." The emergence of the internet, smart phones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research,
Omni-Channel Retail and Supply Chain
Language: en
Pages:
Authors: Paul Myerson
Categories: Business & Economics
Type: BOOK - Published: 2020-12 - Publisher:

"The days of going to the local department store to buy a television, view the options available and make a purchase, now seem "quaint." The emergence of the internet, smart phones, social media and other technologies has opened a world of new options for consumers (and businesses) to review, research,